At woom, we create magical cycling moments for kids and families worldwide. We are looking for an experienced digital leader to act as our Virtual Store Manager & Regional Hub Lead while serving as our Strategic Data Advisor & Coach. In this role, you will lead international storefront operations and strategically elevate our enterprise data maturity.

Head of Shop Management & Data & Analytics (f/m/x)

Your Mission:

• Empower & lead teams: Direct line manage Regional E-Commerce Managers (DACH, OME and US), Content Specialists, and Promotion Specialists, balancing priorities and establishing high execution standards across all markets.
• Orchestrate cross-journey campaigns: Bridge Growth, Product, Analytics, and Regional Sales to ensure an effortless, inspiring user experience from initial ad click to final checkout.
• Act as the central marketing bridge: Streamline and coordinate briefings between Global Marketing, Regional Sales, and Shop teams into one unified digital roadmap.
• Master visual merchandising & catalog operations: Steer product sorting, homepage curation and category performance daily, maintaining 100% catalog integrity across all digital storefronts.
• GTM & promotion execution: Translate commercial ideas into high-converting on-site campaigns (banners, landing pages, bundles) and orchestrate digital launch rollouts.
• Drive UX excellence: Partner with the Product Experience team to feed customer insights into the backlog and ensure global design standards and best-practice UX are localized without friction.

Steer Strategic Data Architecture & Organizational Maturity

• Advise & elevate IT and Product leadership: Act as a strategic advisor to internal IT, PO Data, and the Senior Manager of Data & Analytics--providing high-level steering and modern data stack guidance without getting bogged down in day-to-day coding.
• Design enterprise data blueprints: Shape scalable, un-siloed architecture standards across our core ecosystem
• Champion data governance & privacy: Establish scalable data governance, data quality standards, and privacy-by-design frameworks (GDPR) across the organization.
• Drive measurement & attribution: Guide server-to-server tracking architectures, conversion API setups, and multi-touch attribution models to safeguard clean measurement integrity.
• Transfer knowledge & mentor: Upskill internal teams, foster cross-functional data literacy, and establish a clear capability roadmap aligning technical infrastructure with executive steering goals.

Your skills:

• Extensive shop trading background: 8+ years of proven experience in international D2C e-commerce operations, online visual merchandising, and multi-market GTM rollouts.
• Proven people leadership: Track record of mentoring and leading e-commerce managers, content creators, and promotion specialists across distributed regions.
• Deep data strategy expertise: 8+ years of high-level experience in enterprise data architecture, governance, and digital transformation strategy (ideally bridging Shopify, modern headless CMS, ERPs, and cloud data warehouses like BigQuery).
• Advisory & enablement mindset: Demonstrated success advising engineering teams, product owners, and C-level stakeholders, acting as a coach rather than an individual contributor coder.
• Analytical & commercial balance: Deep familiarity with web analytics, user behavior analysis (heatmaps, funnel drop-offs), and data-backed UX optimization.
• Communication skills: Fluency in English (company working language); German is a strong advantage.

Salary

The actual minimum salary is 6,000 EUR gross per month (on a 38.5-hour basis), the actual salary depends on your qualifications and experience. The salary is paid 14 times per year.

About this job

Employment type: Full Time (Permanent employment)

Salary: from 6,000 EUR monthly

Seniority level: Project or Team Lead, Senior Position

Work model: On-site

Place of work: Wien

Field of work: Consulting, Executives, Management, IT, Data Processing

Unfilled vacancies: 1 vacancy unfilled for this position

About the company

Employer: woom GmbH

Number of employees: 101 - 500 employees

Locations: Wien

Details about this job

Full Time (Permanent employment)

• Monday to Friday
• 38,5 hours

Place of work

• Wien

Must-have skills

• Extensive shop trading background
• Proven people leadership
• Deep data strategy expertise
• High-level experience in enterprise data architecture & governance & digital transformation strategy
• web analytics
• user behavior analysis (heatmaps & funnel drop-offs)
• data-backed UX optimization

Required languages

• English C1

Nice-to-have languages

• German B1

Contact person

Jehona Jashari