Marketing & Campaign Manager (m/f/d)
Vollzeit
Amstetten
Homeoffice möglich
Doka - an innovative and reliable partner in the construction industry.
For over 150 years. As a leading provider of formwork and scaffolding solutions, we understand the challenges our customers face. Our more than 9,000 employees in 58 countries and 160 locations on 5 continents go the extra mile with passion and dedication. Various construction projects worldwide are proof of this. Realize your potential in a supportive, high-performance work environment that is focused on continuous growth. Let's shape the future together.
We make it work.
Job Description
We are looking for a strategic marketing professional who can translate business goals into impactful, data-driven marketing strategies. In this role, you will collaborate closely with cross-functional teams across the organization, drive digital transformation initiatives and shape how our brand positions itself in a rapidly evolving environment.
Your Key Responsibilities
- Develop and implement integrated marketing strategies for our digital product portfolio which enable measurable business growth.
- Own and drive end-to-end project management for marketing initiatives, including scope, timelines, resources, and delivery.
- Work closely with Product, Design, and Communication teams and ensure alignment among all stakeholders.
- Lead and execute go-to-market strategies for new products and digital services together with international marketing teams.
- Use data and analytics to track performance and continuously optimize campaigns.
- Contribute strategic and creative ideas that strengthen our digital presence and brand storytelling.
- Drive and optimize E-Commerce initiatives to enhance digital customer experiences and conversion performance.
Qualifications
- Several years of professional experience in digital marketing.
- Strategic thinker with a hands-on mentality and high-quality standards.
- Ability to translate complex products into clear, compelling messaging and creative marketing campaigns.
- Proven track record in building and maintaining strong relationships with internal and external stakeholders, including senior leadership and regional teams.
- Excellent communication and collaboration skills.
- Experience in data-driven decision-making and performance measurement.
- Strong interest in digital marketing, analytics and emerging technologies (e.g., AI).
- Fluency in English; German is a strong plus.
Bonus Qualifications
- Understanding of digital business models and how they influence modern marketing strategies.
- Experience in fast-moving, digitally evolving environments.
- Familiarity with digital tools, marketing automation, and analytics platforms.
Additional Information
Why Join Us - What We Offer
- Opportunity to shape how innovative products are brought to market and scaled commercially.
- Work in an international and dynamic environment across Product, Marketing and Tech teams.
- Attractive working environment with, for example, canteen with fresh cuisine (Amstetten), vitality and sports program, etc.
- Company shuttle bus to and from Amstetten train station.
- Further training opportunities.
A salary in line with the market is offered for this position, which is based on the specific qualification and adequate professional experience.
We are required by law to state a minimum salary. The minimum annual gross salary for this position is EUR 47.587,- according to the collective agreement (woodworking industry).
Benefits
- Onboarding
- Aus- und Weiterbildung
- Essenszuschuss
- Vitalprogramm
- Shuttle Service
- Work-Life-Balance
- Kinderbetreuung
- Mitarbeiterrabatte
- Firmenevents
- Betriebsordination
- Sport- und Kulturangebot
Wir freuen uns Sie kennenzulernen!