Digital Media Strategy Manager

bei Red Bull Media House GmbH Elsbethen gestern
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Digital Media Strategy Manager

Elsbethen, Austria

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Want to put strategy into action by bringing stories to life, engaging audiences at scale, and bringing constant value to your peers in the organization?

Then this is for you. The program strategy team at Red Bull Media House are experts in the digital media landscape. They think analytically, evaluate opportunities, and educate the greater organization. Additional responsibilities include broader case studies and research for programming strategy across Owned ( & Red Bull TV) and managed 3rd party (TikTok, Facebook, Instagram, etc.) channels.


Areas that play to your strengths

All the responsibilities we'll trust you with:


You'll build on the organization's business plan by creating and implementing cross-platform programming strategies in support of the organization's wider marketing mix. In this role you'll also lead the social media programming strategy, content briefing, and community management of @RedBull LinkedIn. Ultimately this role brings a wealth of industry knowledge across social, web, and a passion for experimentation and innovation, such as a demonstrated interest in Web 3.0. This role puts strategy into action by bringing stories to life, engaging audiences at scale, and bringing constant value to their peers in the organization.


In this role you'll identify programming learnings and create actionable reports to benefit Media and Marketing teams, informed by past content performance and expert understanding of current and potential future audience behavior.


You'll constantly assist in sharpening roles of Owned and Managed channels, identify potential programming partner channels, and build consistent holistic programming and release plans across the network.


Additionally, you'll identify emerging platforms and trends with a focus on community building through Web3-native storytelling.


You'll take ownership of @RedBull LinkedIn, optimise channel performance and experience through scheduling, featuring, customised functionalities and smooth consumer journeys. By briefing specific @RedBull LinkedIn content needs with our Content team you'll maximize performance depending on platform and goals. In close collaboration with the Brand and Communications departments you'll maximise reach of this content.


Your areas of knowledge and expertise

That matter most for this role:

  • Digital Media executive with at least 5 years of experience in digital programming of channels/platforms
  • Experience running social media accounts and/or programming websites and apps, expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behaviour
  • Constant sense of online trends and knows how to drive Word of Mouth online, Lives and breathes media on the internet
  • Web3 native with a deep understanding and interest in NFTs and building communities on emerging platforms & technology
  • Strong communicator, knows how to constantly uplevel digital knowledge in the organization, Hands-on, not afraid to run accounts when needed, creative storyteller with leadership skills
  • University degree or equivalent work experience
  • Fluent in English, any additional language is considered an asset
  • 0-10


Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Apply now

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 2,208 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary. As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.


Red Bull Media House GmbH

Oberst-Lepperdinger-Straße 11-15
5071 Wals bei Salzburg

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